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This project was created on VŠVU/AFAD university in Bratislava as semestral work. Task was to create pictograms, data visualisation, comics and poster for the topic of climate change. That sounds pretty tough for graphic designer, right? From the beginning I was asking myself how even would be designer able to help solving climate crises and i got to data visualisation. Or more specifically the way how information about climate are brought to public.

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author – Antonín Kindl

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I was looking for a way how to inform people about climate change and help them improve. I found human consumption as great means for my needs. It is something everyone does, it is not hard to find real data about this problem and it can be easy to tell people what they are doing wrong.

For this purpose i created concept of receipts that tells shoppers an information about their purchase. But instead of money and amount of products I inform trough receipt how much environment they have devastated with their shopping.

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On the receipt there are several pictograms representing subjects of climate crisis like plastic, CO2, water waste, garbage or land use. There is show the shopping list of all items bought and final addition on environment devastating. On the end of receipt I also added strong message to the shopper about his purchase that would hit his emotions.

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Next to receipt design I also made prototype of application inspired by barcode checkers in supermarkets. This application is able to show more information about scanned product at once and also compare products in between. This can help shopper to decide what to buy and be less guilty on environment crisis.

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There is also pretty giant poster made of receipt messages and big skull in the middle as a warning and comics in supermarket environment.

09/12/2019

author – Antonín Kindl