Collection of Continental Barum's creatively designed tyre visualizations.

The whole idea is built upon the combination of two specific topics, the underwater world and pollution by rubber tires. However, instead of portraiting this combination as something negative, i chose a different, rather bizzare approach, therefore visualizing the whole thing in a humourous way.

The materials have some sense of realism, yet seem unrealistic as a whole. Even though the initial direction was just creating new pattern for the tyre, in the end it embraced the "wouldn't it be funny if..." point of view.

20/01/2019