The year 2021 was the year of Red Bull’s double down on their way to being the most visible Formula 1 team ever. A significant part of their marketing strategy was a series of attention-drawing events and video content. Therefore this was yet another time when our paths crossed. We created short format social media commercials to draw more people into the challenge and an after-movie documenting the main event itself.
The year 2021 was undoubtedly the year Red Bull doubled down on their way to being the most visible Formula 1 team ever. A significant part of their marketing strategy was a series of attention-drawing events and video content. Therefore this was yet another time when our paths crossed. We created short format social media commercials to draw more people into the challenge and an after-movie documenting the main event itself.