Happease is an international premium CBD brand. As an exponentially expanding company acclaimed for best CBD vape of 2019, their needs were demanding, and ambitions sky high. Even more so since the biggest wholesaler of cannabis-related products in Europe – SimplyGreen is its mother company.
To fulfill their vision we joined ventures to recreate the brand's online presence and its public notion.
Under the creative direction of Roland Moor, we've constructed a content plan for the brand's Social Media Platforms for the upcoming months. The variety of content was vast. From photos and videos used as reels, 3D animations along with gifs, to graphical posts containing CBD facts.
Aside from digital content we also took care of the physical representation of the brand. Our designer team worked hard on new Shop Displays and Customer packages, brochures, flyers, banners, posters, stickers, and much more. We also played our part in co-directing the designs for new upcoming products.
To have complete creative freedom we created a high-quality 3D database of all the brand's products, which we then used to produce all forms of content, including fast pace ads or images used in the new website.
Our focus was on completing the brand's visual identity and creating all the necessaries for it to stand out and communicate itself – and oh boy, was it extensive.
To be able to tell Happeases story in all its glory, we had to go deeper with a longer format, therefore creating a documentary was a no-brainer. The 3-part documentary series tells the origin story of the brand itself and the creator behind it – CEO Cédric Val.
Creative Director / Directing & Video Editing / Audio Mix & Mastering / Music Production — Roland Moor
Project & Production Management / Edit — Radovan Voda
Video & Photo Production — Michal Kazík, Filip Licek, Daniel Kuchař
Head Graphic Designer — Antonín Kindl
Graphic Design — Lukáš Karaba, Karolína Stará
3D Graphics — David Štěpánek, Prokop Findeis
Copywriting — Jiří Sulovský